Chrome Showcase is the ultimate fusion of automotive, lifestyle and entertainment, creating an unparalleled event Auckland hasn’t seen in years.

If you know Auckland’s automotive scene, you’ll be well aware of the void left behind by events such as Big Boys Toys, Speed Show, Autosaloon and the 4 & Rotary Nationals. Our mission? To fill that gap and give the community an event it truly deserves.

True to its name, Chrome Showcase is all about excellence—bringing together the best of the best for one of the most exclusive and elite gatherings in the country.

This isn’t just another event—it’s the annual must-attend showcase that unites the entire scene like never before with a fresh new spin!

If there’s one thing our events do year in and year out, it’s draw large crowds of media savvy, technology competent and brand conscious individuals. Male, female, mobile, high spending and peer conscious. We want you to be able to tap into that!

Whether your focus is on automotive, fashion, hospitality, fitness, sports, food or beverages, accessories, electronics, technology or art, we provide you with the perfect platform to get your product in front of your target audience.

With over two decades in the game, we know and understand the scene, and most importantly, we know how to produce events that make the industry attractive. It’s this kind of controlled approach to our business that has positioned us ahead of the game!

Chrome Showcase welcomes all exhibitors showcasing a huge variety of products and services. We cater to everyone, from the largest Manufacturers to the smallest up and coming items.

Interested in selling your products or services? It's easy to get involved.

Premier Events is the brand behind a huge range of events around the country. We’ve been in the events game with our flagship events series, 4 & Rotary for over 25 years. Since the 90’s we have expanded to host a huge range of events, catering for everything and everyone. 

We want to help you get the best exposure, not only at our events, but in future years to come as you create long lasting business relationships with our key demographic and partners. Premier Events is not just for car enthusiasts - we combine all the right elements of lifestyle and entertainment to ensure we are second to none.

Premier Events was created to focus on the mainstream Automotive and Lifestyle sectors as we expand across NZ. Our goal is to be the best in the scene and share our passion, which is encouraged by our sponsors and partners alike. 

Azhar Bhamji has been involved with the 4 & Rotary brand since 1999 when the street car scene exploded. The opportunity arised in 2006 to become the event director and Azhar jumped into the roll. Starting with just 2 events a year, we now run over 15 events nationwide and that number continues to grow year after year. When he’s not organising events, he balances his time looking after his family, working on his cars, or racing his RX3 down the strip.

We have a small team behind the scenes which consists of a tight-knit group of friends who volunteer their time to do what they love, which is getting involved in the events scene. They too share the same passion for the brand and strive to make the events as good as they can possibly be.